Marketing plays a central role in business development because branding is crucial to a company’s success in today’s competitive world. Brand management can be defined as the activities that developa competitive advantage for a company and an attachment by consumers.
This blog post will discuss 10 strategies that are still not very well known but can be used by a company to brand itself better, attract today’s customers, and sustain development.
The above-stated approaches can be considered as distinct ideas in brand development from reviving classics to using influencers by branding agency Long Island.
Reviving Throwbacks With A Twist
A classic way to entice customers is to dust off old eras of your brand and at the same time rejuvenate products and services. For instance, Nintendo reconstructed a famous Super Nintendo console and infused it with contemporary advancements.
This combines the throwback appeal to frequent buyers with features that new age consumers will find impressive. Similarly, all of the selected brands occasionally reintroduce earlier packaging designs or products; consumers develop feelings of nostalgia while staying contemporary.
Co-Creating With Customers
Use crowdsourcing initiatives to directly involve customers in the process of creating the brand. For instance, for Threadless – community followers are encouraged to come up with t-shirt designs and also vote for their preferred designs.
This creates an active community base while seeking to tap creativity from the public at large. Aim at getting feedback from the existing customers on the new products, new features or a new marketing strategy.
Or work on products themselves – it helps them to establish a closer association with the brand. Completely these ten strategies outlined above provide tangible starting points for brands on their journey toward finding consumer connection and differentiation.
How To Effectively Transform Loyalists Into Influencer Ambassadors
This is one of the effective word-of-mouth marketing strategies where the consumers who are happy with your product or service spread the word about your brand to others.
Identify the potential customers with the high social power and make sure their values are on your side to recruit them into unofficial advertising agents. But do not over-orchestrate – let them know they are able to add their own imprint.
When user-generated content is persuasive, it is more believable than content specifically posted by brands. More so, foster brand evangelism in order to mobilize committed consumers at the grassroots level. They apply their influence to their people, and their voices are profound.
Integrated Channel Management
Minimize customer experience gaps by orchestrating consistent brand experiences across channels that customers engage with – physical, digital, mobile, and right back to physical.
Always ensure that the company’s types of branding strategies, message, products, and the offers provided are harmonized across the various channels to deliver a congruent experience for consumers.
Broadcast a welcome message to loyalty members in the store; identify specific online activity offline. Integrate analytical tools across the customer touchpoints to support the comprehensive views of customers. It helps them cement consumer-brand bonds when this integration is done right.
Interactive Storytelling To Forge Emotional Links
Disseminate your brand story across the agreed media platforms through different storying strategies that elicit emotional responses and support brand beliefs.
For instance, on the digital space, through its award-winning online videos and live events, Dove embraces diverse women and encourages them to love their bodies.
Patagonia strengthens the brand affiliation through sharing the photographs, pod casting, and documentary of the work of environment activism – which is the purpose of the brand.
Sharing the stories your audience wants to hear as the faithful reality creates affinities. And even such activities as social contests and c consumer-generated content provide an opportunity to engage the audience at a deeper level.
Conclusion
With markets becoming rather saturated, it becomes crucial for these brands to adopt novel approaches that still help them stand out from the crowd while appealing to today’s customer base.
The themes of ‘Unlocking Value’ and ‘Winning the Future’ will be won by brands that excel at nostalgia marketing, crowd-sourced co-creation, influencer engagement, cross-channel enablement and interactive storytelling, to forge deeper bonds, drive retention and sustain the growth trajectories.
All of these ten strategies outlined above provide tangible starting points for brands on their journey toward finding consumer connection and differentiation.
